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No matter your budget, you'll be able to find a bulk email marketing service for you on this list.Īs we mentioned, bulk email marketing services are used to send a large volume of emails via SMTP, API, or a web interface. On our list, we've included free bulk email marketing services that include additional features and functionality on their paid plans. PriceĬost is going to be a factor for some businesses. If there aren't any design tools available, the platform should at least give you the option to import your own design or paste an HTML email template. Typically, a bulk email service isn't going to include as many design options as the average email marketing service provider, but it should include at least some basic design tools. This includes features that will help you segment your list and keep your list clean and free from duplicates and inactive emails. The bulk email service you choose should give you the option to add and manage your email marketing list. Some of the more powerful tools will offer in-depth analytics. Most bulk email services will give you at least some basic email tracking tools so you can check open and click rates, deliverability, and other common email marketing benchmarks and metrics. Your bulk email provider should give you the option to choose an SMTP server and use batching (sending emails out in smaller batches) to send out your bulk emails instead of sending them out all at once. When you're sending out a large volume of emails in a short amount of time, you need to be able to do it without triggering any spam filters.

Security and reliability are hands down the most important feature to look for in your bulk email service. There are a few key features that you'll want to look for in a bulk email service before committing: Bulk email services are specifically built with large volumes of email in mind and know how to send your emails so your sender reputation remains intact and so you don't find yourself on the wrong side of the email gods. You need a reliable bulk email service provider to send emails at this volume because doing it from your own email server is likely to get you flagged as a spammer. The types of emails you might send include newsletters, promotional emails, transactional emails, shipping notifications, reports, password resets, and more. Bulk emails are generally used for advertising or marketing campaigns as well as to send out updates to your email list.

A bulk email service is an email service capable of sending emails to a large number of recipients at once.